Upinde ROOTS is working in partnership with Urban FIRE to provide entrepreneurial training to create self-sustainable urban farms.
Urban FIRE is entrepreneurship training born from real life experiences of business owners and successful individuals from around the world. It is training on the science of success first begun at Carnegie Mellon University and out-of-the-box methods of effective business development. It is viewing our interconnection to the environment we live in and participating as inclusive communicators for the betterment of our communities. It is building a foundation of moral ethics using the Bushido and the Seven Habits of Highly Effective People. It is passionately acting upon Harvard University’s science of personal genius and maximizing the latest research on brain functionality. We re-engage the civil rights ideals from the Highlander Center and connect the new faces of business through social media.
It is not only about learning to start a successful small business, it is about learning how success is cultivated, nurtured and expanded. Successful entrepreneurship is simply a way of life as life was meant to be lived.
Urban FIRE Program
6031 Christie Ave., Emeryville, CA 94608 (by appointment only)
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Financial Intelligence Responsible Entrepreneurship
"Urban FIRE for me was a life saver in more ways than one. Not only did the course help me to understand the dynamics of becoming an entrepreneur, but it gave me a platform to launch my business and pursue my endeavors with confidence. I recommend that anyone who seriously wants to do something more with life and have a different perspective on business, take this course and go in with an open mind and much enthusiasm!"
- Daaimah Waqia, Yes Ma'am Food Service